The promise of AI is captivating—faster decisions, sharper insights, and unmatched precision. But have we paused to consider what we might lose in our race to embrace the machine? Infailible examines how AI is reshaping customer relationships and human interaction in business.
The book explores the intersection of consumer behaviors and human intelligence, pairing them with AI capabilities to uncover strengths, limitations, and opportunities. It challenges the “AI Ideology,” a belief system that elevates AI beyond its capabilities, tempting businesses to prioritize automation over empathy and efficiency over meaningful connection. Yet, customers are not bots themselves; they are people with emotions, stories, and aspirations that extend beyond datasets.
Through real-world examples from brands like Nike, Starbucks, Taco Bell, and Disney, Infailible illustrates AI’s paradox: efficiency at the cost of its own market. This is not a book about technology—it’s about trust, humanity, and crafting experiences that balance innovation with genuine connection.
$0.99 on Kindle.
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