Managing a PR crisis is ALL about speed. If you’re not controlling your message by lunchtime, you’ll be convicted before dinner.
The old school way to fix this was something called a “crisis communication plan.” A traditional plan is a great way to waste money. Follow along and learn a better way.
We’ll introduce you to two fictional CEO’s – Bill and Raj – who handle their crisis in very different ways. You can follow their story throughout the book, and learn a lot of the same lessons Bill and Raj learn the hard way. Free on Kindle.
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Disclaimer: "Leaders Under Fire: The CEO’s Survival Guide to Navigating Corporate Crisis" price was accurate on February 17th, 2020. However, Amazon Kindle book prices can and do change frequently and without notice. Before you buy a book on Kindle, it's best to double check the price. If you purchased a Kindle book that you thought was free, you can return it by following the Kindle book return instructions here.