Most projects don’t fail at the end. They fail weeks earlier — just not visibly. In The Project Profit Illusion, Ethan steps into a leadership role on a project that appears to be under control. But as pressure builds and subtle signals begin to emerge, he starts to question what he’s seeing — and what he’s missing. Guided by an experienced mentor, he uncovers a pattern that exists across projects, teams, and organisations.
A pattern that explains:
Why projects drift
Why problems appear late
Why effort expands when it matters most
And why most teams only see it when it’s too late to act.
This is a story about projects. But more importantly — it’s about when you see them. Free on Kindle.
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