The nerd’s ultimate guide for turning technical knowledge into compelling and effective messaging. Combining classical philosophy and modern neuroscience, Be a Nerd That Talks Good guides tech nerds on how to tell their story and connect with audiences. Inspired by Aristotle’s rhetoric, Joel Benge uses his MessageSpecs heart, head, and gut model to teach you how to balance your messaging and use emotion, logic, and credibility to get noticed, be understood, and accomplish goals. If you’re a tech nerd ready to go from oversharing and underselling your tech to communicating with confidence, Be a Nerd That Talks Good bridges the gap between deep technical knowledge and clear, effective messaging, turning those blank stares into blank checks. $1.99 on Kindle.
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