Introducing the book “Broken” by Scott Marker – the definitive guide to transforming your B2B sales strategies and gaining an “unfair” advantage over your competitors.
Based on over seven years of in-depth research and interviews with top CxOs, sales leaders, and frontline salespeople, Marker exposes the shocking truth about the outdated and ineffective methods used in traditional B2B sales.
In “Broken,” Scott unveils his revolutionary Mixed Customer Arts² (MCA²) methodology and model that will forever change the way successful B2B companies GTM, go to market is done. Free on Kindle.
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