Few business people understand what a real brand is, yet alone the true power behind it. One of the most commonly misunderstood business tools, a brand dramatically affects the bottom line financially, internal and external health of the company, and clear differentiation in a see of hungry competitors.
David M. Flanagan breaks it down, providing a very clear and easy-to-understand process of creating (or re-creating) a razor-sharp brand. Serving as a RUDDER on your boat, without this deeper understanding, you float at the mercy of the wind, drifting wherever it may take you. Now, the control is in your hands.
Find more books like "RUDDER: Strategic Brand Clarity" by David Flanagan on kobovskindlereviews.com. We feature both reviews of ereaders and discounted + free books on Kindle. Browse more books in the Business & Investing.
Disclaimer: "RUDDER: Strategic Brand Clarity" price was accurate on August 26th, 2019. However, Amazon Kindle book prices can and do change frequently and without notice. Before you buy a book on Kindle, it's best to double check the price. If you purchased a Kindle book that you thought was free, you can return it by following the Kindle book return instructions here.